KOA NEWS SERVICE (Billings, Mont., January 15, 2025) — Kampgrounds of America, Inc. (KOA), the largest system of privately owned campgrounds in the world, is proud to announce that Sam A. Baker/Otahki Lake KOA Holiday has been recognized with the prestigious KOA ICON Award. This recognition highlights campgrounds that demonstrate exceptional operational excellence, customer satisfaction, and a commitment to the KOA brand.

The KOA ICON Award is granted to the top 10% of KOA campgrounds across North America based on criteria including growth in camper nights, Net Promoter Scores (NPS)–a widely recognized customer loyalty and satisfaction metric broadly used throughout the hospitality sector–and engagement with KOA programs that drive brand excellence. Replacing the long-standing President’s and Founder’s Awards, this new recognition program focuses on measurable performance metrics and brand participation, celebrating campgrounds that consistently go above and beyond, providing superior experiences for their guests.

“Sam A. Baker/Otahki Lake KOA Holiday achieved this milestone through a combination of a high NPS score and a significant growth in camper nights, demonstrating a deep dedication to creating unforgettable experiences for guests,” shared Toby O’Rourke, president and CEO of KOA. “In addition, the campground’s active participation in KOA programs played a key role in earning this accolade.”

The KOA ICON recognition is part of KOA’s larger commitment to celebrating campgrounds that continuously strive to exceed guest expectations. KOA has also introduced a quarterly recognition program that highlights campgrounds with top NPS scores and those demonstrating year-over-year improvement.

As a KOA ICON campground, Sam A. Baker/Otahki Lake KOA Holiday will enjoy unique benefits designed to amplify their achievement, including dated logo placement on KOA.com, enhanced award designation marketing materials, and recognition in KOA corporate marketing initiatives. This honor underscores the importance of delivering exceptional service and fostering a loyal camper base.

Located at 1224 Wayne 318 in Patterson, Missouri, the Sam A. Baker/Otahki Lake KOA Holiday is open year round.

For more information about Sam A. Baker/Otahki Lake KOA Holiday, or to make a reservation, please visit the campground’s website. Reservations are also available by going online or using the KOA App. To learn more about KOA and its network of campgrounds, visit www.KOA.com.